As a professional, you want to stand out from the crowd, both through regular participation in networking events and through a powerful online presence. Being active online is a great way to stand out in your field, showcase your expertise, and forge new connections. It's also great for your organization, which can take advantage of this visibility to enhance its employer brand!

One of the most popular and well-known platforms for first-rate virtual leadership is LinkedIn. With over a billion members worldwide, according to Hootsuite, this platform is a must for establishing a solid online presence and connecting with peers and mentors, as well as staying on top of career opportunities. The benefits are numerous!

• Over 78% of members are based outside the USA, increasing the potential for international business opportunities.
• LinkedIn's member base is very diverse, with an average age between 30 and 49.
• More than 50% of LinkedIn members have higher education.
• Every minute, someone gets a job through LinkedIn.
• 16.2% of members connect to LinkedIn at least once a day, and 40% interact with a page every week.

All of these advantages make it an essential platform for A-one professional positioning. Whether you're a seasoned executive or a young professional just starting out in your career, a proactive presence on LinkedIn enables you to create highly profitable relationships with peers, mentors and colleagues. This visibility is crucial and can be beneficial at different levels of your career path.

• Reinforcing personal and organizational branding: A professional, whether an executive or someone with several years' experience, can reinforce his or her own and his or her organization's brand image through an active presence on LinkedIn. By sharing everyday moments, achievements, thought leadership posts, and event participation, they can become a figurehead in their industry and open new doors for their organization. This type of engagement strengthens the company's employer brand by showcasing the many opportunities it offers.
• Thought leadership: By publishing relevant and informative content, a professional can position themselves as an opinion leader and recognized expert in their field. This can help attract the attention of traditional media, as well as potential customers and talent.
• Talent recruitment and retention: An active, authentic presence on LinkedIn can help attract new, quality talent and reduce turnover. Potential employees tend to be attracted to leaders who are visible and engaged.
• Community engagement: LinkedIn enables executives to interact directly with employees, customers and potential new relationships, in a professional setting, compared to other platforms such as Facebook and Instagram. These interactions help foster a sense of community between the individual and their stakeholders.

• Expand your professional network: Particularly at the start of a career, a young professional can access stimulating collaborations and business development opportunities through former colleagues, mentors or experienced professionals.
• Greater attractiveness for new job offers: The LinkedIn platform is often used by recruiters in their search for talent. By keeping an up-to-date profile and being responsive in their interactions, young professionals increase their chances of being spotted for career opportunities.
• Recognition of skills and recommendations: One of LinkedIn's finest features is the ability to receive recommendations from former partners, collaborators or colleagues, as well as skills’ validations. This gesture allows you to endorse a professional's expertise and give a concrete seal of approval on a peer's profile.
• Engaging with your community of professionals: By interacting with publications or participating in discussion groups, you can quickly make yourself known to other professionals with similar interests. These interactions can lead to enriching exchanges of ideas, and a greater sense of belonging to one's field!

• Both professionals publish three to four times a month.
• Their content pillars are different, but complementary. Charles-Alexandre shares more on entrepreneurship, technology and well-being at work, while Karine focuses on interpersonal relations, corporate culture and the importance of SMEs in the Quebec market.
• Their respective positionings enable them to target both potential talent - by highlighting organizational culture - and new customers - by showcasing their expertise.
• We're proud to work with them on their positioning!

• She publishes approximately once every two weeks.
• Her content pillars are varied, ranging from her day-to-day duties to issues and causes that are important to her.
• Her posts are often accompanied by photos and visuals, which draw the eye of her community.

• He posts about once a week.
• He shares content related to his job at Desjardins, but also to causes close to his heart, which humanizes his profile.
• For example, for Women's Rights Day, he shared a testimonial highlighting an inspiring woman in his circle.

• She publishes three to four times a week.
• Her content pillars are diverse: moments from her daily life, advice on community management, slices of professional life, and reflections on the communications industry.
• With her LinkedIn profile, Rachelle can reinforce her already strong positioning on other platforms, particularly Facebook, through publications with a stronger editorial content and a greater posture as an expert in her field.

Want to work on your LinkedIn positioning, but don't know where to start? Then contact us! We're here to help you stand out from the crowd by showcasing you in your best virtual light.